How I add value
Below are some short case stories conducted in recent years
Go-to-Market Strategy & Commercial Readiness
I help define the right market entry path, target segments and commercialization roadmap.
Case example
A digital health company preparing US entry lacked a structured commercialization plan. By defining target customer segments, pricing logics and sales distribution model, I reduced time-to-market and enabled first hospital contracts within 6 months.
Market Positioning & Value Proposition
Clear positioning is essential to stand out in complex and sometimes crowed healthcare markets.
Case example
A Dutch MedTech company struggled to differentiate from competitors in the US. I reframed the value proposition around the economic impact and ROI, which significantly improved annual sales numbers and relationships with healthcare professionals.
Investor Readiness & Growth Strategy
I support companies in aligning their strategic story, growth model and operational roadmap.
Case example
Another digital health start-up needed a stronger equity story. By aligning market opportunity, positioning and reimbursement strategy, and scaling roadmap in the DACH region and the US, the company obtained a follow-on investment to fund a RCT and international expansion.
International Expansion (US, EMEA, APAC)
Expanding across regions requires adapting to regulatory, reimbursement, culture and distribution realities.
Case example
A North-American MedTech company searched for extended knowledge and experience in setting up distributor partnerships and local winning sales strategies in the Middle-East & Asia. The company became successful in 10 new markets within 3 years.----
Strategic Partnerships & Distribution Networks
Building the right partnerships accelerates growth and reduces market risk.
Case example
A digital health and device manufacturer seeking broader reach, partnered with global MedTech & Pharma players. By defining a clear added value, I was able to shape a partnership strategy and negotiation approach. The company signed up with two global players, focusing on EMEA.
Market Research & Trend Analysis
I perform broad market analysis and conclude on crucial trends in the market.
Case example
For a China based MedTech company, I conducted research into the market for mobile and home ultrasound scanners in Europe.
Fractional Leadership and interim Roles
I take interim or fractional leadership positions to drive execution when needed.
Case example
In a transitional phase, a start-up company required senior commercial leadership without full-time overhead. As fractional executive support, I helped the organisation and prepared for the next growth phase.